A couple of days ago I did a days shoot for the NGO Action Aid. The campaign is to raise awareness on world poverty and so they are creating a piece of campaign literature using a play on the word poverty. I thought we had two days to shoot this and hired a couple of lights to give the pictures a commercial feel as requested, however due to the dreaded budget cuts we had to try and get 8 shots in several locations in one day. Definitely not ideal and I diplomatically suggested that the shot list was very ambitious but faced with the challenge there was nothing to do but to crack on and do as much as was possible. By the end of the day, having squeezed one last shot as the light faded we had ticked of 6 shots but were very happy with the results which will be designed in a grid so that the tee-shirts read the campaign message. however we unfortunately only were able to use the lights on the first shot of the yoga as dragging them to the park would have taken far too long so I went with a flash and a reflector, shoot and run...
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